Having the expertise to correctly apply Combination Treatments offers a multitude of benefits. The knowledge is crucial for Professionals to know if they wish to avoid the many pitfalls that exists in practice, from both a treatment and business perspective.
In today’s market place, the need to distinguish professional services has never been greater. Medical Aesthetic practitioners are working in an increasingly crowded sector that is predicted to expand.
According to a Department of Health Report, non-surgical treatments, such as dermal fillers, Botox® or the use of laser and intense pulsed light (IPL), typically account for nine out of every ten cosmetic procedures, which is 75% of the market value. In the UK alone the estimated value of the market place for cosmetic intervention procedures in 2010 was £2.3 billion. It was predicted to rise to £3.6 billion by 2015. There is a vast opportunity to capitalise on the popularity of non-surgical services. Crucially its success will be vastly improved by learning how to stand out in the crowd by differentiating the provision of professional treatments.
Demonstrating your expertise with a tailored treatment programme is the game changer every patient is waiting in line for.
The first step towards establishing a superior approach to addressing common cosmetic concerns, was first discovered by American Dermatologist Dr. Zen Obagi. He conducted research on the use of two prescription medications, Retin-A (All Trans Retinoic Acid 0.05%) and Hydroquinone 4%. He subsequently created a treatment process called “Skin Health Restoration”. Obagi’s work demonstrated the key benefits of using a conditioning homecare plan, prior to and following a chemical peel using Trichloroacetic Acid (TCA). Because the preparation significantly reduces the risk of the patient experiencing Post-Inflammatory Hyperpigmentation (PIH).
Naturally all treatments are combined with a topical regime using a minimum of three steps, both morning an evening. A medical grade, homecare plan, that prepares the skin for treatment can be given without the need for a Doctors Prescription. Significantly reducing the barriers that exist with using medications and reducing the cost of treatment.
Medical grade, “Doctor Dispensed” home care can be given by all Professionals including Expert Therapists. Today’s technologies mean that everyone can embrace the use of effective treatments that are scientifically evidenced and clinically backed by numerous pilot studies.