Serious Protection SPF 28

This top selling, non-irritating, water-resistant product will provide a full spectrum mineral barrier against the sun’s harmful rays, ensuring comprehensive, everyday protection against premature ageing.

Whatever their age or personal skin concern, Medico Beauty encourages all our patients to use sun protection on areas of their body which are regularly exposed – particularly their face and hands. 

Most sunscreens protect against sun-burning UVB light, however, skin experts now know that damaging UVA is also present, both day and night.  A combination of protective minerals – not chemical formulations - have the ability to provide full spectrum protection. Always choose chemical free: studies have shown that there is only a 4% difference in protection from burning UVB between a Factor 30 and Factor 50.

1. Use sunscreen everyday
2. Yes, that’s every day: even when it’s cloudy and not just when you are on holiday
3. No, Medico Beauty staff aren’t sun haters – it’s good for you! - but we do encourage our patients enjoy the sun in an intelligent, safe way
4. Even those with apparently normal skin still need to protect their faces intelligently
5. We advise our patients to apply suncreen multiple times a day, every day, whatever the weather, whatever the location
6. If you are planning on being outdoors for longer than 20 minutes, apply a factor of SPF 28 every two hours

Our many years in the industry – we started in 1989 – means that we’ve learnt to separate Beauty Fact from Beauty Fiction ... Lipsticks with SPFs, Moisturisers with SPFs and Eye Cream with SPFs are everywhere! However, many cosmetics - particularly moisturizers - labeled with an SPF number aren't actually designed as effective sun protection products. Clinical studies have shown, therefore, that many do not offer adequate protection against the sun's harmful rays and could, therefore, be causing more bad than good…

Unlike many competitors, Serious Protection does not contain Oxybenzone or any other chemical due to their inadequate UVA protection and irritation of the skin. Instead, this product combines Zinc Oxide and Titanium Dioxide, non-irritating, broadband physical sunscreens which are beneficial for all skin types. A mineral sunblock will continue to protect the skin until it is either washed from or sweated off the skin’s surface. 

This product will naturally hydrate the skin far more intelligently than any over the counter ‘moisturiser’, which also typically contain nasty, irritating ingredients, often resulting in inflamed skin and a disrupted barrier function (even if you can’t see it with a naked eye).

Serious Protection contains a bio-logically, chirally correct ingredient called Squalane, a hydrating emollient to support, rather than disrupt, the skin’s natural self-hydrating and exfoliation processes. As an added bonus, the ingredient, extracted from olives is skin repairing and penetrates deep into the skin to help accelerate new cell growth, heal burns/sunburn and protect from the elements.  It can even soothe male skin irritated from shaving.  

This product also contains Aloe Barbadensis Leaf Extract, a healing Antioxidant. It will squelch rouge Free Radical oxygen molecules, which cause havoc to the delicate structure of skin cell membranes. These nasties create DNA mutations which lead to abnormal cell function, inflammation and the breakdown of healthy looking skin.

Good fats protect against sun damage and ensure that the cells membrane is more easily permeated for better detoxification and delivery of protective antioxidants.  Go for our Balance and Restore powders to ensure that you have internal support.

For a fantastic morning routine, first cleanse with Purity Clean or Benefit Clean facial washes using our Spa Cell Facial Pad. Having dried your face with Scott Roll, apply a pump or two of Serious Protection.

Of course, you’ll need to continue protecting your face throughout the day by using our on the go Reflect SPF spray and Mineral Make Up.